This presentation is about introducing how Microsoft is working in Big Data space using Hortonworks hadoop data platform on premise distribution and HD Insight Azure cloud HDP distribution. This presentation also tries to address some of the basic introduction about Big Data. We conclude the presentation with a big data use case for online custom ads. We hope that this video gives you a good baseline to get started with using Hadoop. If you would like to learn more, please sign up one of our extremely sought after classes @ If you are looking to implement Hadoop, please ping us and we will be happy to assist you with your implementation needs.